Bago ko i-share sayo yung few small tips on how you can market through Facebook effectively , let me give you an insights first on what's our current status.
As of this year, Philippines has almost 40+ million Facebook Users, and one was considered as #TOP5 for the most number of Facebook User in the world. Most of its facebook users work as freelancers or are businessmen who tend to use this network for expanding their businesses.
Isa itong napakalaking avenue to promote or build your business.
Noong una kase, may ibat-ibang paraan upang makapag-advertise ka ng brand, products, name, business mo...however, this will cost you a lot.
Example na lang sa Classified Ads ng dyaryo, or Radio broadcast, sempre kung nagsisimula ka pa lagn, magiging napaka-hirap at impossible ang magpa-broadcast through television commercial. Summing it up, MAHIRAP at MAHAL mag-broadcast noon.
However as Facebook being the #Number1 most visited sites in the Philippines, if you can penetrate this tool this would actually become one of your EDGE in your BUSINESS.
Eto yun mga importanteng bagay na kelangan mong tandaan on how you can market or build your business through Facebook.
#Tip1 - Clean up your Facebook Profile.
Make sure na bago ka mag-broadcast ng business mo, linisin mo muna ang iyong bakuran. Sa madaling sabi, avoid or delete old post or current post na hindi makakatulong sa business or marketing mo. Ex. avoid negative post, or mga post na walang sense. Instead, it would be best to use Motivational quotes or valuable information that can help your audience perceive that yuo are a person with great personality! BE SINCERE in your POST.
Kahit ikaw naman, malamang ayaw mo din sa mga taong mag-ta-tag sayo para pagbentahan ka. There is other way of promoting your brand, business or products without doing hard selling.
Make sure malinaw sayo agn mga strategies na gagamitin mo on how you can market. It's important to have a clear goal for using Facebook, and a strategy to achieve that goal. For example, a coffee shop might decide that its goal is to increase sales generated by Facebook by 10% in the next 6 months. Their strategy could include:
§ creating a post every morning featuring a special of the day, using a coupon code so that the sale can be tracked to Facebook
§ posting a daily photo featuring a customer who is its 'Coffee King or Queen' of the day
§ encouraging users to post their own photos of them enjoying a coffee.
This must become part of your routine. Post regulary, pero wag kang mag-o-over POST. Hope you get my point. Posting on a regular basis hels create an impression sa mga possible market mo na your business is ALIVE, and is IMPROVING, na it is OPERATED by REAL PEOPLE. At the same time, this will build more trust sa yong mga future customers.
Engagement is very important. And as human, we need to engage sa kapwa natin. Kahit saan namang career, or business..this is very crucial. Encourage other Facebook users to respond to your posts or to post their own comments about your business or a topic that's of interest to them and you.
Since people are vissionaries, it is very important to include PHOTOs or VIDEOs sa iyong promotion.
For example:
*a clothing retailer could post photos of new stock as it arrives
*an architect or builder could post day-by-day pictures of a house under renovation
*a personal trainer could post an instructional video of how to do a particular exercise.
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